I’m a Creative Director with over 15 years of experience in the beauty industry—specializing in packaging, branding, and campaign development across fragrance, skincare, and makeup.

Born in Montevideo, Uruguay, and shaped by years in New York City, I’ve had the privilege of leading global projects that have challenged and transformed me—both professionally and personally.

I see design as a cultural force. Through mentorship and collaboration, I help emerging creatives take conscious ownership of their vision and process. My work blends strategic thinking with emotional storytelling, grounded in a global perspective shaped by experiences across Latin America, the U.S., Europe, and China.

My purpose: to build brands that resonate deeply, perform commercially, and connect with people on a human level.